In Senegal, poultry farming is becoming a powerful tool for fighting poverty and hunger, while also opening doors to economic opportunities. A new video documentary by Couvoir Amar, a key partner in the African Poultry Multiplication Initiative (APMI), highlights how this growing sector is improving lives—especially for women, youth, and rural communities.
Poultry as a Game-Changer
The African Poultry Multiplication Initiative was created to give farmers access to improved chickens that can produce both eggs and meat. In Senegal, the project works with local hatcheries, farming groups, and development organizations to ensure that farmers receive high-quality chicks and ongoing support.
Couvoir Amar plays a leading role by running hatcheries, distributing healthy chicks, and offering training through local brooding centers. This helps smallholder farmers build knowledge and confidence while increasing their productivity and income.
Empowering Women Through Poultry
One of the most inspiring aspects of the project is how it empowers women. In many rural areas, women already care for chickens, but lack proper training and resources. Through APMI, they are now learning modern poultry practices—such as how to vaccinate birds, improve nutrition, and keep their flocks safe from disease.
As a result, women are producing healthier chickens, earning more income, and becoming leaders in their communities. With these extra earnings, they are paying for school fees, improving household nutrition, and reinvesting in their small farms. This progress is not just about poultry—it’s about creating gender equality and financial independence.
Improving Family Nutrition
Chicken meat and eggs are a vital source of protein, which is especially important for growing children. In areas where malnutrition is common, having regular access to eggs can make a big difference.
Many farmers featured in the documentary say that since joining the program, their families eat better, their children are healthier, and hunger has decreased. The project is clearly helping families become more food-secure.
Opportunities for Youth
Unemployment among young people is a serious challenge in rural Senegal. But poultry farming is offering a way forward. Through targeted training programs, APMI and Couvoir Amar are helping young people start their own poultry businesses.
They are learning how to raise chicks, manage production, and sell their products in the market. This training is turning agriculture into an attractive career path for a new generation, bringing hope and purpose to rural youth.
More Than Just Chickens
The success of APMI in Senegal shows that poultry farming can be more than just a food source—it can be a driver of sustainable development. By addressing food security, unemployment, gender inequality, and rural poverty, the initiative is creating a brighter future for communities across the country.
The video by Couvoir Amar is a powerful reminder of what’s possible when smart investment meets grassroots empowerment. With continued support, innovation, and partnerships, Senegal is on track to build a more resilient, inclusive agricultural sector—and poultry farming is leading the way.
