DAVEL, Mpumalanga – For Hendy-Hein Mathews, farming isn’t just a career—it’s a calling woven into the fabric of his family for five generations. Named AgriCulture Mpumalanga’s Young Farmer of the Year 2025, Mathews represents a new generation of South African farmers navigating an evolving agricultural landscape with grit, passion, and a deep sense of purpose.
Currently serving as livestock manager at Janvos Landgoed, Mathews oversees the farm’s commercial sheep and cattle operations, its Boran stud division, and contributes to the management of its dairy unit. Despite a rocky start and a vow never to follow in his forefathers’ footsteps, he’s become a powerful voice for youth in agriculture—and a symbol of resilience.
“I once swore I’d never be a farmer. Now it’s all I live and breathe for,” he says with a smile.
From Reluctant Farmer to Agricultural Advocate
Mathews’ path to the farm was not linear. In the aftermath of a severe drought in the 1980s, his family lost their farm—an experience that left a young Hendy disillusioned with the industry. He turned instead to academia, pursuing a BSc in Environmental Management and Geography, driven by a love of nature.
But when job opportunities proved scarce, a chance return to agriculture reignited his passion—and changed his perspective. “I realised farming is part of who I am,” he reflects. “It’s no longer just work; it’s my purpose.”
Farming Through Change: Youth, BEE, and Opportunity
Mathews acknowledges the complexities facing South African farmers today, particularly young professionals. From policy issues like broad-based black economic empowerment (BEE) to high input costs and unpredictable markets, he believes solutions lie in collaboration and adaptability.
“Every generation of farmers has faced its challenges. Ours may look different, but like those before us, we’ll find a way through.”
He encourages a positive, inclusive approach to transformation, underscoring that today’s young farmers are committed to building a sustainable and equitable food system. “There’s a growing determination among the youth to succeed—and to do so in a way that benefits the whole country.”
A Holistic Approach to Livestock Management
At Janvos, Mathews has carved out a reputation for innovation and dedication. His strategy centres on holistic sustainability—balancing economic viability with environmental stewardship and social impact.
Using Boran cattle, an indigenous, non-selective grazing breed, Mathews promotes veld rehabilitation through rotational grazing practices. “With Borans, I don’t need aggressive chemical intervention. They thrive naturally, which benefits both the herd and the land.”
Economically, he’s refined the business model to extract value across seven livestock categories, including weaners, A- and C-grade meat, as well as commercial and stud breeding stock.
His social sustainability plan is just as deliberate—empowering his team, developing their skills, and encouraging growth. “When people feel valued, they perform at their best. My job is to create that environment.”
More Than a Job
Though his daily routine is demanding, Mathews says his role hardly feels like work. “Yes, I’m driven by the need to support my family. But more than that, I’m in love with what I do. It’s not a job—it’s a pleasure.”
Jan Grey, owner of Janvos Landgoed, echoes this sentiment: “Hendy-Hein is an incredible asset—not just to the farm but to the wider farming community. He’s a mentor, a leader, and a doer.”
As Mathews prepares to represent Mpumalanga in the national ToyotaSA/AgriSA Young Farmer of the Year competition this October, he remains grounded. His focus is not just on accolades, but on advancing the sector he now calls home.
“Our generation of farmers is ready. We may face new storms, but our roots run deep.”
